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Trump’s Marketing Genius

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Postby Wayne S. Noches on 23 Jan 2018 20:00

Trump’s Marketing Genius

From Yahoo News...
Trump’s marketing genius

For those still mystified by Donald Trump’s appeal, the latest Congressional smackdown reveals why he manages to survive virtually every crisis and remains a formidable political force.

With a spending bill necessary to keep the government open, Democrats thought they had the leverage to force Republicans into accepting an immigration deal that’s one of their top priorities. President Trump even seemed to help the Dems by oafishly contradicting Senate Majority Leader Mitch McConnell on a key tactical matter, creating the impression of a Republican party in disarray, and vulnerable.

Less than two days later, Democrats caved, giving Republicans the spending bill they wanted–without the immigration provision Democrats had demanded. Democratic stalwarts are now thrashing their leader in the Senate, Chuck Schumer, for staking out turf he promptly abandoned, as liberals who thought they had Trump cornered ended up outmaneuvered and embarrassed. It’s now the Democrats who seem to be in disarray.

How did Trump do it? With spin and guile. “While the President could use some help understanding the Senate rules, he has an undeniable instinct for marketing,” analyst Tom Block of investing firm Fundstrat Global Advisers wrote to clients after the brief shutdown ended. “The Trump message overwhelmed the Democrats.”

Nicknames and branding
Trump, with his penchant for zingy nicknames, labeled the government closure the “Schumer Shutdown.” Not Shakespeare, exactly, but good enough for the reality TV show Washington has become. Schumer’s comeback—“#Trumpshutdown”—seemed hammy and scripted, by comparison. (Plus it lacked alliteration.)

More effective were Trump’s efforts to paint the Democrats as prioritizing undocumented immigrants over the needs of actual citizens. “The Democrats are turning down safety and security for citizens in favor of services and security for non-citizens,” Trump tweeted on the first full day of the shutdown. “Democrats are holding our Military hostage over their desire to have unchecked illegal immigration,” he riffed in another tweet.

Trump’s tweets were sophistry, of course—but he’s now the best sophist in Washington. Democrats have a legitimate priority in securing legal status for the so-called Dreamers, who are young people brought to the United States illegally as children. Most Dreamers are students, workers or others contributing to society, and roughly three-quarters of Americans think they should be allowed to stay in the country. So the Dems are standing on firm ground, in terms of policy.

But Trump sideswiped Schumer, et al, with shrewd branding, as he has done before and will do again. Trump’s nicknames—“Crooked Hillary,” “Pocahontas,” “Rocket Man,” “Sloppy Steve”—are part of the strategy, because they demean foes in a way Trump supporters find handy and funny. Trump can be crass, of course—but half the public doesn’t really care, and some find it downright delightful. “Schumer Shutdown” may not make the list of Trump classics, but it signals that Trump’s claws are out and he is in bulldozer mode, which his base loves.

Trump then beat the Dems at their own game by propagandizing their support for Dreamers, after they’ve propagandized every Trump move as the end of the Republic. This is routine political sport, of course, but Trump is simply better at finding the most vulnerable point in an opponent’s argument, then exaggerating, distorting or lampooning it until he finds the sweet spot voters react to. It helps that Trump can be entertaining—sometimes deliberately, sometimes not—given that virtually every other public persona in Washington is drier than lint (especially now that Al Franken has left).

There’s undoubtedly an element of hucksterism in Trump’s modus operandi. His many critics act as if this is an anomaly or temporary affliction they won’t have to put up with for long. But as a businessman, Trump learned that hucksterism is the pathway to riches and fame. Trump has sold condos, beauty pageants, reality shows, wine, clothing, cologne and dozens of other things, which ultimately comes down to Trump selling himself. A few bankruptcies? Meh. Trump is still a billionaire who can legitimately claim giant success.

Trump will keep hucksterizing politics until it doesn’t work anymore, and maybe long after that. Another shutdown standoff is coming soon, with Democrats sure to seek another way to keep faith with the Dreamers, and Trump is sure to belittle them again. There could be fights over spending priorities all year, in fact. Democrats keep thinking like pre-Trump strategists who just need to wait for the bombastic president to burn himself out or dig a hole so deep even he can’t climb out. Instead, they should continually prepare for Trump to outflank them, and ask why their own flabby messaging is so ineffective. And maybe take Marketing 101.
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Postby pod on 23 Jan 2018 20:28

Re: Trump’s Marketing Genius

The progressives love to hawk their expertise in marketing, especially digital marketing. But a 71-year old man who screws up Twitter regularly outflanks them.

At the end of the day it's the message. The Democrat message is:

"Do as we say or we will kill you." -

Trump's message is

"Those guys and gals talking down to you are jerks. I am with you and will push forth the things you want."

Even if he doesn't mean it 100%.

Trump may not be the POTUS the country wanted, but it's the POTUS the country deserved, and in many ways needed. An Obama third term would have been a disaster of unchecked progressive scolding and lecturing.
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Postby LeVeL on 24 Jan 2018 10:03

Re: Trump’s Marketing Genius

The Government is open for 3 additional weeks. In three weeks the Government is most likely going to be shut down again and this Trump bias article is calling it a WIN? lol

Please get your head out of your asses. Neither side is happy at the moment.

Tell me if you are a Republican what are you happy about? If you are a Trump supporter what are you happy about? The same applies for the Democrats there is nothing to be happy about here


pod wrote:At the end of the day it's the message. The Democrat message is:

"Do as we say or we will kill you." -


lol...this is nuts. You have lost it man.
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Postby Wayne S. Noches on 24 Jan 2018 10:52

Re: Trump’s Marketing Genius

The Dems actually DID win their secondary goal, which was to brand the Democrat Party as the "champion of the Dreamers/DACA cause," thereby insuring those people will most likely vote for democrat candidates for the rest of their lives once they can.
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Postby LeVeL on 24 Jan 2018 11:05

Re: Trump’s Marketing Genius

Wayne S. Noches wrote:The Dems actually DID win their secondary goal, which was to brand the Democrat Party as the "champion of the Dreamers/DACA cause," thereby insuring those people will most likely vote for democrat candidates for the rest of their lives once they can.


I understand it's a great Republican/Right-Wing talking point, but Democrats going for DACA doesn't mean that they have their vote on the bag.

The Republicans were A-Okay with Cuban Refugee's coming right into this Country in the 80's. Republicans for decades had the Cuban vote in the bag, but not anymore.

By the way, DACA is just a pathway to citizenship or other legal status. Meaning a lot of these people won't probably ever become Citizen of this country giving them the ability to vote.

Ridiculous Republican stance
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Postby pod on 24 Jan 2018 11:25

Re: Trump’s Marketing Genius

Good. They’ll just vote for more government anyways.

Dems have to import voters because their platform is garbage.

Lecturing, restrictions, and zero fun.

As for the government shutdown? Shut it all down. See if I care.
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Postby Wayne S. Noches on 24 Jan 2018 11:41

Re: Trump’s Marketing Genius

LeVeL wrote:By the way, DACA is just a pathway to citizenship or other legal status. Meaning a lot of these people won't probably ever become Citizen of this country giving them the ability to vote.

Yes...the requirements to vote in the U.S. are so stringent that no one could possibly trick-fuck the system and vote illegally...
Special ID requirements: If you are registering by mail, have never voted in Florida, and have never been issued one of the ID numbers above, include one of the following with your application, or at a later time before you vote: 1) A copy of an ID that shows your name and photo (acceptable IDs--U.S. Passport, debit or credit card, military ID, student ID, retirement center ID, neighborhood association ID, or public assistance ID); or 2) A copy of an ID that shows your name and current residence address (acceptable documents--utility bill, bank statement, government check, paycheck, or other government document).
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Postby pod on 24 Jan 2018 13:40

Re: Trump’s Marketing Genius

The left wants everyone to present ID or get a permit for other fundamental rights but yet when it comes to voting, their attitude seems to be "Well, your good word is sufficient, Mr Obdulla Oblongata..."
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Postby coach on 26 Jan 2018 10:18

Re: Trump’s Marketing Genius

Trump will keep hucksterizing politics until it doesn’t work anymore, and maybe long after that.

Was the Presidentship ever not about huckstering? I'm serious, not being sarcastic. Is Trump just so good at it that he doesn't have to hide like like all the Presidents before him did? Or maybe being blatant about it is part of the whole scheme. People love "authenticity", even if it is faked.

I mean, was the Presidency ever NOT a popularity contest? And, if it was at some point, will it be able to recover and return to a time where competency was defined by knowledge of policy, not just knowledge of jingleism.

As far as the Democrats being in disarray, those assholes haven't know what they are doing since way before Trump stomped on their little faces. They've been outmaneuvered by the Republicans since Reagan.
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Postby pod on 26 Jan 2018 10:25

Re: Trump’s Marketing Genius

And that coming from someone who leans Democrat, folks.
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