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Vice getting its own Cable Channel "Viceland"

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Postby LeVeL on 03 Nov 2015 17:56

Vice getting its own Cable Channel "Viceland"

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A&E's relatively obscure H2 channel will become Viceland in February, reaching about 70 million homes, the partners of the venture announced Tuesday.

It is a high-stakes bet that Vice can attract young people to a brand-new cable channel at a time when more and more video is being consumed online and on demand.

Vice will choose the shows for the channel — which could end up having a different name — and take the lead on marketing. A&E Networks will handle distribution and collaborate with Vice on advertising sales.

The ad piece is key. The partners said Viceland "plans to work with brand partners to re-imagine the nature of the television commercial." This means some ads will be integrated into shows rather than being interruptive.

Advertiser partnerships are a hallmark of Vice, which began as a magazine and has become an all-encompassing youth media brand. Several major media companies have invested in Vice, including A&E, which is jointly owned by Disney and Hearst.

A&E initially took a 10% stake in Vice last year and talked about plans for a cable channel, but negotiations took a long time. Eventually the partners settled on H2 as the channel that would be transformed.

With Tuesday's announcement, A&E is increasing its stake in Vice. A&E will also retain majority ownership of the channel.

H2 is a spinoff of The History Channel without many distinguishing shows or features, which makes it vulnerable because distributors are looking to drop low-rated, low-visibility channels.

A&E executives believe Viceland will stand out and attract a bigger audience.

But Vice is sure to run into the same challenges that other rebooted channels, like Oprah Winfrey's OWN, have faced in recent years: Stiff competition and a lack of awareness that it exists on cable.

To counter this, Vice says it has a number of boldface names lined up for prime time shows, some of which have been in development for over a year already. The stars include Ellen Page, Eddie Huang and Zach Goldbaum.

Vice's creative director Spike Jonze is in charge of developing the channel.

Vice has a separate deal for daily news coverage with HBO.

And it has TV channels in the works in other countries, as well.

"This network is the next step in the evolution of our brand and the first step in our global roll-out of networks around the world," Vice CEO Shane Smith said in a statement.
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Postby pod on 03 Nov 2015 18:13

Re: Vice getting its own Cable Channel "Viceland"

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Postby TechJunkie on 03 Nov 2015 18:47

Re: Vice getting its own Cable Channel "Viceland"

Wow intersting. Definitely into that.

Why does Podster oppose?

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Postby pod on 03 Nov 2015 18:54

Re: Vice getting its own Cable Channel "Viceland"

Vice does Thump. Which is like Pravda for EDM.

You know, with this thing I heard about called the web, and this other thing called streaming services that all the kids are hip with, this does seem like a pointless move to shore up a dead medium.

Cable TV just needs to give it up and just show porn and COPS reruns all day.
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Postby TechJunkie on 03 Nov 2015 19:00

Re: Vice getting its own Cable Channel "Viceland"

True, I get my Vice fix online and I probably wouldn't bother to program a Tivo to see it.

A Vice app on the Apple TV would be cool though. Right now you have to use the iOS app and Airplay.
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Postby pod on 03 Nov 2015 19:05

Re: Vice getting its own Cable Channel "Viceland"

TechJunkie wrote:True, I get my Vice fix online and I probably wouldn't bother to program a Tivo to see it.

A Vice app on the Apple TV would be cool though. Right now you have to use the iOS app and Airplay.


Actually, it's funny you mention that. Last night, on Bravo, I saw an ad for a TV show, I forget what, and the advert basically said "Set your DVRs to record XXXX tomorrow at 11 PM..."

It didn't encourage live viewing, at all. Whatever the show was, the producers could shift it to a streaming service and it would amount to the same thing.
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Postby TechJunkie on 03 Nov 2015 19:06

Re: Vice getting its own Cable Channel "Viceland"

Apple said the future of TV is "apps", and people didn't even laugh like they would have a few years ago. Because they know it's true.
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Postby pod on 03 Nov 2015 19:13

Re: Vice getting its own Cable Channel "Viceland"

TechJunkie wrote:Apple said the future of TV is "apps", and people didn't even laugh like they would have a few years ago. Because they know it's true.


Apps are the new TV networks. It'd actually be a better thing in a way. Youtube, while it has insane reach, has all sorts of arbitrary bullshit that makes life difficult for the video producer. From uncalled-for takedowns, weird copyright BS, and things of that nature, it's pretty difficult sometimes.

Your own app, with video hosted on Amazon's systems (Amazon doesn't care) and you can do what you will.

https://aws.amazon.com/cloudfront/streaming/

If you own the app and (kind of) the hosting, bullshit policies are that much harder to enforce.
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Postby TechJunkie on 03 Nov 2015 21:23

Re: Vice getting its own Cable Channel "Viceland"

Apple is still the gateway to the Apple TV, and it has no web browser. So you can't play anything that's not in an app. But there is AirPlay for playing anything from anywhere.
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Postby pod on 03 Nov 2015 21:34

Re: Vice getting its own Cable Channel "Viceland"

TechJunkie wrote:Apple is still the gateway to the Apple TV, and it has no web browser. So you can't play anything that's not in an app. But there is AirPlay for playing anything from anywhere.


I'm hoping tvOS changes that.
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