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BTW on Alton

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Postby Wayne S. Noches on 11 Feb 2016 16:21

BTW on Alton

Looks like it cratered and is changed into a chicken place from the 50 Eggs outfit.
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Postby TechJunkie on 11 Feb 2016 16:33

Re: BTW on Alton

Yep, BTW closed months ago toward the end of summer. My daughter and I were really sad about it. Their burrito was even better than the original Lime burrito and when BTW closed it was the end of a decade and a half of fantastic panini burritos off of that same grill. (Their burgers and stuff sucked and were just a waste of menu space.) Toward the end we often ate there all by ourselves in an empty restaurant so I knew that the end was coming. That's when I invoked my Restaurant Rule #1: If you like a restaurant then go there a lot because they might be closed next week.

The new thing is related to a larger Chick-Fil-A sandwich trend:

http://forum.talknightlife.com/viewtopi ... =4&t=28511
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Postby coach on 16 Feb 2016 12:27

Re: BTW on Alton

I still do not understand why they shuttered Lime. Every time we went, it was busy with locals. Everybody like the casual south beachy atmosphere. Why did they think there was any desire for a pretentious place, aside from possibly the success of Bodega? (Is Bodega succeeding?) I mean, if they wanted to add a full liquor bar, just add it to Lime.
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Postby TechJunkie on 17 Feb 2016 07:58

Re: BTW on Alton

50 Eggs is in the business of developing new hospitality brands, not catering to South Beach locals. Catering to South Beach locals is secondary. They're just the the tastemaker beta testers in the process, not the goal.

(I'm also mourning the loss of Lime.)
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Postby coach on 18 Feb 2016 15:40

Re: BTW on Alton

I'm just saying, they replaced a busy restaurant with an empty one and it died. Seems like they should be in the business of delighting customers and making piles of cash, but I mean, if they want to spend their money "innovating", that is their decision.
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Postby TechJunkie on 18 Feb 2016 16:07

Re: BTW on Alton

That location is not a burrito grill, it's a lab for experimenting with new brands.

Lime became a chain and served its purpose.

BTW failed, and by doing so also served its purpose.

Now the next experiment starts...
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