I competed in the Ultra Skate longboard ultra marathon at the Homestead speedway in January, and a big chunk of our entry fee went toward a sports analytics professional who showed up with ankle monitors and a tracking system and special software. I'm starting to see the value in all of that now.
This woman was even gaming the Strava app for her social media representation. Races in the (near) future won't need each participant to chip in $50 for fancy ankle monitors. There will be a race-approved app that you'll have to run in an approved cofiguratiuon. You'll track yourself with GPS and location beacons instead of somebody else tracking you with an ankle tracker. Your social media traces from the event will only come from the approved app, and anybody who tries to post a distance without a GPS trace from Strava instead of the race app will obviously be cheating.
TLDR: Expect to see your athlete friends bragging about their performances at competitive events through official event apps instead of through Strava.