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Versace mansion could become mall

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Postby pod on 24 Sep 2013 17:20

Versace mansion could become mall

http://miami.curbed.com/archives/2013/0 ... e-face.php

Possibly thinking it could be a good place to sell some Jordache jeans, the Nakash family's director of real estate Jon Bennett told Real Deal Miami that, after using it as a hotel for an undetermined period, they may turn the Versace Mansion into some sort of retail establishment. Says Bennett "I think this could be an incredible retail flag location" for a retailer like Apple or Victoria's Secret. Or, presumably, wherever they sell Jordaches, the Nakash-owned jean company. This, of course, would be a massive slap in the face to the history and culture of South Florida.



Not surprising, since South Beach is already a giant strip mall with very few non-chain stores, but sad nonetheless.
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Postby JMT on 24 Sep 2013 18:16

Re: Versace mansion could become mall

I think Trump had the 2nd highest bid at auction and would have made it a hotel. Sad to say, but that would have been better.
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Postby Wayne S. Noches on 24 Sep 2013 20:49

Re: Versace mansion could become mall

Hotel Victor Unveils Its New Look (And Plans to Merge With Versace's Mansion Too!)

The other week we could scarcely believe the news that the new owners of Gianni Versace's South Beach mansion-turned-hotel would want to merge their new acquisition with their existing hotel--The Hotel Victor. After all, we though the Victor was supposed to be property of the Pomeranc brothers, formerly of Thompson Hotels.

But no, the Victor is now solely under the Nakash family who owns Jordache Enterprises. We know, Jordache Jeans and Versace in one place? Only in South Beach.
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Postby Bling on 25 Sep 2013 09:06

Re: Versace mansion could become mall

how horrible
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Postby TechJunkie on 25 Sep 2013 11:59

Re: Versace mansion could become mall

If they turn it into a retail location, then you could actually go inside and look around. Would that really be a bad thing? As long as it's an ultra-elite bed & breakfast you can't see the place.
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Postby pod on 25 Sep 2013 13:27

Re: Versace mansion could become mall

TechJunkie wrote:If they turn it into a retail location, then you could actually go inside and look around. Would that really be a bad thing? As long as it's an ultra-elite bed & breakfast you can't see the place.


Actually it would. One of the finest examples of architecture still standing on the beach, and there'd be this horrid collision with some bullshit retail brand logo. Versace did it right, he knew how to keep things subtle and still make money hand over fist.

That's the problem with the US, if it doesn't look like a NASCAR race vehicle, people think something's wrong. I understand putting your logo on something, but defacing a historic building in the name of a few extra zeroes and ones in your bank account is something else entirely.
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Postby TechJunkie on 25 Sep 2013 14:21

Re: Versace mansion could become mall

Versace was subtle??

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Postby pod on 25 Sep 2013 14:32

Re: Versace mansion could become mall

His brand was. His pieces were more about the design rather than being Versace Versace Versace Versace Versace #versace.

American ideas about "branding" are horrid.
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Postby coach on 25 Sep 2013 14:49

Re: Versace mansion could become mall

I would make it a high-end boutique fashion retail, a restaurant, and an upscale resort/spa. The problem is, the rest of Ocean DR is such scut, so the money-people may not want to go there. And all those mouth-breathers from Idaho taking pictures of the gate kind of ruin the upscaleness of it.

Even the Victor has started offering low-price happy hour and those epicly horrid giant drinks. As has the Tides. It's pretty sad, really.
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Postby pod on 25 Sep 2013 14:53

Re: Versace mansion could become mall

That does make me sad. I knew in my head Ocean Drive was a total mess, and has been since the early 2000s, but I kind of thought the Tides was immune.

Well, on the upside maybe it's affordable enough to put my parents there when they visit now...

I don't know, maybe in my old age I don't see the point in all this crass commercialism. You either croak before you can spend all that money, and even if you set up a trust fund for the kids, they'll probably squander it after you are dead since you aren't around to set them straight.

I'll be at Wood Tavern next Friday, drinking.
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